General Manager of Nebras Films and producer based in Riyadh.
"During production I make sure filming runs smoothly for the producers and directors."
DESCRIBE YOUR JOB?
I work as the General Manager of Nebras Films. I produce documentaries, commercials and short films for clients and for companies. On larger feature films I work as a Production Manager organizing logistics, helping to budget with producers and, importantly, negotiating costs. During production I make sure filming runs smoothly for the producers and directors.
WHEN DID YOU START IN THE FILM BUSINESS?
My father and I wanted to shoot our own local films in 2014. We saw it as an opportunity to be one of the first production companies in Saudi Arabia to invest in films. In 2017 we were approached by the producers of Born A King about filming in Saudi. Even though we hadn’t officially launched we knew it was an opportunity we could not waste.
WHAT PRODUCTIONS HAVE YOU WORKED ON?
We were the production service company for a US feature film which shot for three days in AlUla and Born A King which shot for ten days near Riyadh.
We work mainly on producing local films and providing support in production services. These include short films such as Dunya’s Day, directed by Raed Alsamari, that won the Short Film Jury Award at the Sundance Film Festival, and Black Sand, directed by Hajar Alnaim.
WHAT IS YOUR FAVORITE SHOOTING LOCATION?
For me AlUla is one of my favorite shooting locations. It has amazing scenery with a lot of different options plus it’s got great weather all year long.
WHAT ARE THE MAIN CHALLENGES THE INDUSTRY FACES IN SAUDI ARABIA?
In Saudi, we now have considerable experience filming short films, commercials and TV series, however feature films are still a new concept. We need to compete internationally in terms of experience, crew rates and mindset. Even though most new crew are enthusiastic and excited to learn, the fresh feel of the crew is noticeable, and we need more experience and training.