About AlUla Creates By Film AlUla




TheAlUla CreatesInitiative

The symbiotic relationship between filmmakers and fashion designers has contributed to some of the most iconic on-screen moments in history. AlUla Creates is a multi-disciplinary programme developed in recognition of the outsized influence these disciplines have on each other, on popular culture – and on the world at large.

A groundbreaking initiative to support the very best emerging artistic female talent in KSA, and catapult their careers onto the international stage. Our mission is to create a melting pot of creative and cultural exchange; to discover, nurture and give voice to the future trailblazers of world entertainment; to open up Saudi society and culture to the world; and foster collaboration and community between our creative industries.

To support these goals, we have partnered with an elite team of award-winning producers, directors, partners and talent. By doing so, we aim to provide the funding, opportunity and exceptional levels of training required to establish a successful long-term career and gain industry recognition on the international stage.

AlUla CreatesFilm Partners

Vertigo Films

An award-winning studio, and one of the most prolific producers in the UK. Vertigo has a long history of discovering and supporting new talent, with a number of their films kick-starting the careers of leading names including: Tom Hardy, Gareth Edwards and Vanessa Kirby.

“It's just clear that there's a huge amount of talent here [Saudi Arabia].”
James Richardson, Co-Founder - Vertigo Films

Haifaa al Mansour

Haifaa Al Mansour is the first female filmmaker in Saudi Arabia and is regarded as one of the most significant cinematic figures in the Kingdom. She has risen to international acclaim, creating a body of work that is both award winning and critically acclaimed.

“I’m so proud to have partnered with Film AlUla as a mentor in their AlUla Creates programme, and support upcoming female directors from Saudi.”
Haifaa Al Mansour

AlUla CreatesFashion Partners

British Fashion Council

A creative force on the global stage. The BFC are committed to pioneering world-class programmes that unlock opportunities and elevate talent. The organisation works to develop an inclusive and unified community that advocates for creativity, innovation and collectively supports the industry to grow talent and gain access.

“AlUla Creates provides a platform to support female founders in fashion and film…we look forward to contributing to the development of the programme.”
Caroline Rush, CEO - British Fashion Council


With 15 years of experience in sustainability and communications, Eco-Age is the first agency to focus on reputational risk, providing a powerful recognition of sustainability and greenwashing mitigation.

Emilia Wickstead

Emilia Wickstead is an internationally acclaimed fashion designer. Her eponymous label has become the epitome of modern femininity, with collections held in some of the most prestigious stockists in the world, including Net-A-Porter, Selfridges, Harrods, Matches, and Moda Operandi.

AlUla CreatesAmbassadors

Mila al Zahrani

Considered one of the most prominent Saudi actresses, Mila was nominated at the Venice Film Festival for her role in the movie "The Perfect Candidate" and recently received special recognition by The Red Sea Film Festival during their ‘Women's Stories’ Gala at The 76th Cannes Film Festival.

“Let's do it, let's do something from our culture.”
Mila Al Zahrani

Helena Christensen

One of the original Supermodels, Helena has been a muse for the biggest luxury brands in the fashion industry; appearing in countless campaigns, music videos and catwalk shows, as well as gracing the covers of over 200 magazines. She uses her platform to support, elevate and create opportunities for women around the world.

“I’m excited to partner with Film AlUla as an Ambassador for AlUla Creates and be part of building a stronger platform for future generations of Saudi women in fashion and film.”
Helena Christensen

Eva Herzigova

A major figure in the fashion and entertainment industry, Eva is a supermodel, actress, and Editor at Large for Vogue CZ. An iconic face for the world’s leading luxury brands and publications, she is the latest muse for Director Edgar Noe and French luxury maison, Saint Laurent.

“They are building film studios, design, fashion, what a masterplan plan this AlUla project is.”
Eva Herzigova

AlUla CreatesProgrammes



Supporting the very best emerging artistic female talent in KSA, and catapulting their careers onto the international stage.

The AlUla Creates Film Programme provides the support, funding, opportunity and exceptional levels of training required to establish a successful long-term career and gain industry recognition on the international stage.

Learn More .


A groundbreaking programme created to elevate Saudi Arabia’s pre-eminent female designers.

The AlUla Creates Fashion Programme provides unrivalled access and opportunity to build brand fame throughout the global entertainment calendar – as well as multi-disciplinary mentoring to deliver the skills, resources, and opportunity required to successfully transition into the world of filmmaking.

Learn More .